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Mom-Test Compliant Customer Discovery Script Generator
Creates unbiased, non-leading customer interview scripts that extract honest feedback rather than polite, empty validation.
Use Case
Use before building your product to talk to potential customers in a way that reveals actual market demand instead of fake encouragement.
AI Prompt
Act as a world-class UX researcher trained in The Mom Test methodology. My product/service is [Insert Product Concept] targeting [Insert Target Audience]. Generate a customer discovery interview script containing 8 open-ended, past-behavior-focused questions. The questions must not ask for opinions about the future, but must uncover the target's current behaviors, pain points, and spending habits around this problem. Include a brief guide on how to steer the conversation if the user starts giving polite compliments.
How to Use
- 1Replace the product concept and target audience placeholders.
- 2Review the behavioral questions generated.
- 3Conduct 5 to 10 customer interviews using this script and note trends in their actual past behavior.
Example Output
Begin by asking how the user currently manages their project timelines. Follow up by asking when was the last time they missed a critical deadline and what specific steps they took to fix the situation. Avoid asking if they would like an automated tool, and instead ask how much money or time they spent trying to resolve that specific issue. If they start giving polite compliments about your idea, gently redirect them by saying thank you and asking how they currently solve this in their day-to-day workflow.
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