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Blue Ocean Strategy Idea Generator
Re-positions your business concept into an uncontested market space using the Eliminate-Reduce-Raise-Create (ERRC) grid framework.
Use Case
When you are entering a highly crowded, red-ocean market and need to find a unique, high-margin competitive angle.
AI Prompt
Act as a business strategist trained in Chan Kim and Renée Mauborgne's Blue Ocean Strategy. I am starting a business in this industry: [Insert Industry/Niche] offering this service: [Insert Core Product/Service description]. Map out a Blue Ocean shift strategy using the ERRC Grid. Explicitly list: 1. What industry-standard factors we must Eliminate because competitors compete on them but customers no longer value them. 2. What factors we must Reduce well below the industry standard. 3. What factors we must Raise well above the industry standard. 4. What factors we must Create that the industry has never offered before. Provide a concise, 1-sentence value proposition that summarizes this new, uncontested position.
How to Use
- 1Enter your current target industry and product description in the brackets.
- 2Run the prompt and evaluate the strategic trade-offs.
- 3Use the resulting value proposition for your landing page and investor pitches.
Example Output
For your online fitness coaching startup, we shift focus from competition on price and equipment. We eliminate custom diet plans which customers rarely follow and instead use automated template options. We reduce direct live video trainer hours to cut labor costs. We raise community-led accountability and peer challenge groups. We create a gamified micro-habit betting pool where users win cash back for hitting simple daily steps. Your new value proposition is the first social betting app where you earn real money for walking while building lifelong health habits.
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